Kia Motors
#ADDPIZZAZZ
The Pizzazz Sock worn by Christopher Walken. For the launch of the 2016 Kia Optima, we created a campaign that positions the Optima as the exciting midsize sedan in an otherwise dull and boring category.
At the heart of the campaign is a 60-second Super Bowl commercial where Christopher Walken confronts a man in his closet and encourages him to add pizzazz to his life, using a colorful sock as a prop. We partnered with Stance, an innovative fashion brand, to create this exclusive custom sock. These socks were made available to a select group of influencers and tastemakers prior to the game to create additional buzz around the campaign.
![](https://freight.cargo.site/t/original/i/a96c8105af6238a0e10fbdce9329e9afc6469aadc48e7dc0d45ab133f36f932d/SB_0000_Walken.jpg)
![](https://freight.cargo.site/t/original/i/049255a7375aef61281776b413ee48ca62ba9fb1a2e64bcc92cb1e5988e63de8/SB_0002_Sock.jpg)
![](https://freight.cargo.site/t/original/i/c9b5bf4c223604842e9b7a570af3848ef2675f51950c2f171f22b42be952dab1/SB_0001_Walken-Optima.jpg)
![](https://freight.cargo.site/t/original/i/273cb2bd9d07d44e3e9f5a533cc87bad5fb74bcfcface0960b1cf9df6f728b89/SB_0003_Punch-it.jpg)
![](https://freight.cargo.site/t/original/i/f0e1f6d9b31b00dd28f41da10ee489b5f45fb480ea9a8959aba666f128e54792/Single.jpg)
![](https://freight.cargo.site/t/original/i/60144c4065fa9042af1293937a6b8bfe2c08bfe998ad6c4746d14b3b7e2f1f5d/Double.jpg)
![](https://freight.cargo.site/t/original/i/61b46d942d3b55417e50f410db4a3eed7a95ae4baad5e397879caee9ccadbff0/Interior.jpg)
![](https://freight.cargo.site/t/original/i/629edbe83f2eb61621943dd910b6acce0ed61cd795ee6673cd98112fe18154ef/triosocks.jpg)
![](https://freight.cargo.site/t/original/i/5168bc1e9f07220af41811a7b76a8d706f71ccdde9aae7b8c31f8fcc5c092dd6/socks_0003_Layer-Comp-4.jpg)
![](https://freight.cargo.site/t/original/i/27d2b1054516e3a38f75717b5e3614ae050a8644495fe4abddf130e0daa107fa/socks_0004_Sock-pattern.jpg)
![](https://freight.cargo.site/t/original/i/ad9796db0cc943143605c55cfa141e01ed21ca8093ef7cb354273c4f35a52a0e/PizzazzType.jpg)
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