The Pizzazz Sock worn by Christopher Walken. For the launch of the 2016 Kia Optima, we created a campaign that positions the Optima as the exciting midsize sedan in an otherwise dull and boring category.
At the heart of the campaign is a 60-second Super Bowl commercial where Christopher Walken confronts a man in his closet and encourages him to add pizzazz to his life, using a colorful sock as a prop. We partnered with Stance, an innovative fashion brand, to create this exclusive custom sock. These socks were made available to a select group of influencers and tastemakers prior to the game to create additional buzz around the campaign.